Five lenses tested across 22 years of CEO-level decision-making at Marino\WARE. Every significant recommendation is tested against: Financial Return, Time Leverage, Organizational Capability, Competitive Differentiation, and Long-Term Sustainability.
Five application articles: EBITDA as metric and master, pricing before cost cutting, the first 30 days diagnostic, products vs. companies, and capital commitment questions.
By Chip Gardner, Founder & Principal Consultant, Gaggle Force Consulting.
Contact: (941) 799-9450 · chip@gaggleconsulting.com